DUBAI, United Arab Emirates (CNN) — In the harsh post-pandemic world of hospitality, getting the best staff is critical. Now, a group of hotels has decided to woo the distinguished staff with a unique offer Free tattoo with six month stay.

German Ruby Hotels, which owns 16 properties across Europe, offers new employees up to $551 for a new tattoo, piercing or haircut after six months on the job.

In the month since the show launched in June, requests to work with the brand have already increased by 25% despite the summer holidays in Europe.

“Given the labor shortage in the hotel industry across Europe, this is a very satisfying decision,” Uta Schurer, Ruby’s vice president of human resources, told CNN.

Schurer noted that the campaign is part of an attention-grabbing exercise, but more importantly, it aims to attract employees who want them in their hotels, meaning they “value character, spirit and individuality,” the company said in a statement.

“We love people with character, and that’s the message we want to get across,” Schurer added.

“It’s the combination of individual personalities that creates Ruby’s atmosphere and its success,” Schurer, who is already tattooed, told CNN.

“Tattoos, piercings and hairstyles are very personal things,” Schurer continued, “they’re different and appropriate and meaningful for everyone. At Ruby, every employee can and should be themselves. Many companies say that, and we’ve proven it with this campaign.

If current employees feel left out, it won’t last long.

The campaign was so good that they scaled it.

When an existing employee hires a new employee, the brand will pay for their tattoo.

The campaign continues till the end of the year.