American actor Tom Hanks and TV presenter Gayle King have alerted their fans to the circulation of two commercials that use their looks and voices, thanks to artificial intelligence techniques, without their consent.

Last Saturday, Hanks wrote on his Instagram page: “Beware. “I had nothing to do with it.”

Hanks posted a screenshot of the video clip in question.

As for Gayle King, who anchors the morning show on the American channel CBS, she posted a similar warning on Instagram the day before yesterday.

“Even though I have nothing to do with this company, people send me this video and ask me questions about this product,” he wrote in a comment on a video in which he promoted a weight-loss product.

King also released an original video based on Scammers, in which he promoted a radio show on August 31.

He added: “They manipulated my voice and video to make it look like I was promoting this product. I have never heard of this product nor have I used it,” he concluded: “Don’t fall into the trap of these videos based on artificial intelligence.”

Gayle’s specific video was posted by a user named artypet, but a search on Instagram and Google turned up no results mentioning this food item.

Over the years, artificial intelligence has made it possible to resort to “deep fakes,” that is, manipulating images and sounds to make their owners say or do things that don’t actually happen.

These deep fakes were unrealistic at first, but they have become more realistic with the advent of artificial intelligence, which allows us to create all kinds of content, including video, based on a simple request in everyday language.