BBC
Published on: Tuesday, October 3, 2023 – 8:03 AM | Last Updated: Tuesday, October 3, 2023 – 8:03 am
American actor Tom Hanks has warned that an ad featuring his image is actually a fake ad based on artificial intelligence.
“There is a video promoting some dental program and using my version of AI,” the actor wrote on Instagram.
But he said it had nothing to do with me.
Hanks has previously spoken out about the challenge artificial intelligence poses to the arts, and the issue has been at the center of recent strikes by major actors and writers in Hollywood.
As artificial intelligence systems become more powerful and sophisticated, concerns have grown about their ability to create more realistic versions of real people — sometimes called a “deepfake” or translated into Arabic as “deepfake replicas,” which is usually a fake video. A clip of a famous or infamous personality. It spells unusual words, and has been used in US elections, the Russian-Ukrainian war, and more.
Similar versions of many celebrities, including consumer finance expert Martin Lewis, have been used in ‘deepfakes’, which are often used to trick people.
The use of deepfake technology in pornography is sometimes used as a form of revenge, prompting tougher laws in England and Wales to make it easier to prosecute criminals.
AI-powered fake photos and videos of politicians add to the problem of online misinformation. Those targeted include former US President Donald Trump and Ukraine’s current president, Volodymyr Zelensky.
In September, Google announced that it would have to disclose whether political ads displayed on its site were generated using artificial intelligence.
AI video processing software can be used in controversial ways – for example, pioneering virtual concerts featuring the band ABBA.
One of the things Hanks discussed during an appearance on The Adam Buxton Show in May was the potential of using artificial intelligence to promote and promote artists’ careers.
“We expected this to happen, and we expected the zeroes and ones of programming languages in computers to be converted into faces and letters. It has since multiplied a billion times and now we see it everywhere,” he said. .
And, “Anyone can redraw and reshape themselves at any age through artificial intelligence or deep fake technology. Tomorrow I might get hit by a bus and it’ll all be over for me, but the scenes of my image and personality will go on. Go on and on.”
Fears that artificial intelligence will replace movie stars and actors have fueled a wave of strikes that have disrupted Hollywood with series like Stranger Things and The Last of Us.
The Writers Guild of America, which represents screenwriters, recently reached a tentative agreement with studio executives to end their strike.
However, a separate dispute involving actors — driven in part by concerns about artificial intelligence leading to fewer acting jobs — remains unresolved.
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