There are many applications around us for broadcasting songs, perhaps the most prominent in our region is the Anghami application and Apple Music And Spotify. But TikTok wants to capitalize on its huge popularity among teenagers and is launching a new music streaming app called TikTok Music.
TikTok Music is very similar to other music streaming apps. It gives users access to a wide variety of songs. Initially, TikTok partnered with major record labels like Universal Music Group, Warner Music Group and Sony Music.
But TikTok wants to capitalize on its huge popularity — especially among teenagers — to promote its new app, TikTok Music, which offers song recommendations and personalized curation for users to find popular songs in TikTok clips. There are options to create collaborative playlists, import your music library from other sites, and find songs by searching for lyrics.
There’s also a song recognition feature that works similarly to Apple’s Shazam. TikTok Music allows users to interact with songs, such as adding comments to songs and albums. Interestingly, the app also has a discovery feature that allows users to find song recommendations by swiping vertically, just like browsing the Dicto app.
TikTok Music has a subscription plan. For now, TikTok Music is only available in Brazil and Indonesia. In Brazil, the monthly subscription costs $3.49, which is the same price as an Apple Music subscription in Brazil. If TikTok Music really wants to compete and grab a bigger share of the music streaming market, it needs to offer competitive pricing to attract new users. Different rate schemes Anghami is similar in use in our Arab world, but it is closer to each other.
It’s unclear whether TikTok will succeed in this fiercely competitive market, especially given its uncompetitive pricing and limited song availability. However, TikTok’s commercial popularity may help increase usage among some users of the social network.
“Professional coffee fan. Total beer nerd. Hardcore reader. Alcohol fanatic. Evil twitter buff. Friendly tv scholar.”