Report: More and more people are abandoning traditional media and turning to TikTok

According to the Reuters Institute for Journalism Studies, an annual report on digital news, the number of people getting news from a website or app has dropped 10 points since 2018, as younger people prefer to get news through social media. Media, social or research.

A report published last Tuesday found that the public pays more attention to celebrities, influencers and well-known people on social media compared to journalists on platforms such as “Tik Tok”, “Instagram” and “Snapchat”.

In the statement, “Tik Tok

It’s the fastest-growing social media platform, with 20% of 18-24-year-olds using it for news, up five percentage points from last year. Less than half of respondents said they were interested in news, down sharply from six in 10 in 2017.

“There is no justification for expecting that millennials, as they age, will suddenly prefer traditional websites on the Internet, let alone broadcast and print media,” company director Rasmus Nielsen said in the statement. The report is based on an online survey of nearly 94,000 adults in 46 markets, including the United States.

Less than a third of respondents say choosing stories based on what they’ve seen before is the best way to get news, down six points from when they were last asked this question in 2016. People still prefer news to be selected by algorithms rather than selected by editors or journalists.

Trust in the news fell by two percentage points last year, reversing gains made in many countries at the height of the coronavirus pandemic. On average, 40% of people say they trust most of the news they see most often. The U.S. rose six percentage points to 32% in trust in the news, but still ranks lowest in the poll.

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Across all areas surveyed, 56% said they were concerned about fake news online, up two percentage points from last year.

The survey found that 48% of respondents said they were very or strongly interested in accessing news, up from 63% in 2017.

The Reuters Institute for the Study of Journalism is funded by the Thomson Reuters Foundation, the philanthropic arm of Thomson Reuters.

Compared to journalists on platforms like “Tik Tok”, “Instagram” and “Snapchat”, the public pays more attention to celebrities, influencers and well-known people on social media.

  • Rolf Colon

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