California (USA) – OpenAI, the inventor of the GPT chat system, confirmed that adopting regulatory controls would be useful to reassure the humans who create artificial intelligence and work to make this market thrive.

A year after the launch of the world’s most popular generative artificial intelligence platform in which Microsoft invests, OpenAI president Sam Altman expressed his support for setting the rules for a revolution in the technology, “if we don’t slow down the incredible progress” in the field.

The star of Silicon Valley tech companies took part in a conference with senior executives from Google and Meta on the sidelines of the annual Asia-Pacific Economic Cooperation (APEC) summit in San Francisco this week.

Generative intelligence has become a buzzword this year after apps like GBT Chat captured the public imagination, prompting a rush among Silicon Valley companies like Google and even Chinese giants like Alibaba to release the same products they believe will change the nature of work.

Millions of users have begun testing such tools, which proponents say can make medical diagnoses, write scripts, create legal briefs and debug software.

But at the same time, it will lead to increased concerns about how technology can lead to privacy violations, skewed hiring decisions, fraud and misinformation.

Despite their success, GBT chat and other interfaces capable of generating text, images, and sounds upon simple request have raised serious concerns about the many risks such as widespread misinformation, jobs, and resulting alternative industries.

“We hope these tools will be adopted by creators and help them,” Altman said in an interview with Agence France-Presse about artists angry about Open AI applications.

“Of course, we need to find an economic model that works and let people decide whether to participate in it or not,” he added.

Game of Thrones author George R.R. Artists, programmers and writers, including Martin, filed complaints this year against OpenAI and the California startup’s competitors. ACKNOWLEDGMENT OR INDEMNIFICATION.

In Hollywood, a historic strike by screenwriters and actors that recently ended focused on their fears of using artificial intelligence, particularly in cinematic work.

A recent survey by Bank of America showed that 29 percent of global investors do not expect artificial intelligence to increase profits or jobs. This compares with around 40 per cent who expect a real boost to their business.

And Altman isn’t the only one with enemies. As he left the conference hall, APEC summit participants flocked to take selfies with him as they applauded the businessman. Asked about the uses of artificial intelligence in China, he said he did not know much about how it was being used. “This matter is outside my field of expertise,” he added.

The APEC summit was characterized by competition between the US and China, which are engaged in fierce economic and political competition. Beijing uses artificial intelligence for population surveillance purposes, particularly through facial recognition.

Last April, Chinese officials said artificial intelligence tools would be reviewed to ensure they “reflected basic socialist values ​​and did not contain material related to subverting state authority.”

Regulation of artificial intelligence is also being debated in the European and US parliaments, but with the aim of not using it to discriminate, manipulate or deceive. Altman said his company and other U.S. artificial intelligence companies are calling for new rules that “don’t slow down some of the amazing advances that are happening.”

Technology makes it easy to create hyper-realistic montages with deepfakes and false content, which strengthens disinformation campaigns.

“There are a lot of unknowns, and we don’t yet know what AI can do, especially with video,” Altman admitted during the conference, “but it will happen soon” in an election year, and “we’ll have to monitor it from afar.” “Respond closely as it happens.”

American consulting firm McKinsey says artificial intelligence will add $7.3 trillion in value to the global economy each year, and believes that half of today’s work activities could be automated between 2030 and 2060.