Emirates Airlines has unveiled its latest ad campaign, which will launch this summer, including an appearance by Hollywood star Penelope Cruz.

The Oscar-winning actress is a fan of Emirates Airlines and is a frequent traveler as she frequents Dubai. In exclusive behind-the-scenes footage filmed on board an A380, Penelope Cruz reveals her passion for Emirates Airlines and her positive relationship with the brand. She said, “I am so in love with this tanker! After many years I am very happy to have traveled with Emirates Airlines on some of the best trips of my life.

The new TV commercials will begin airing globally in late May in both English and Penelope’s native Spanish. Central to the ad is a thought-provoking theme: “The journey is not about the final destination

Not only that, but how to approach it ». While Emirates customers fly “always with a difference” in first and business classes, the short ads show Cruise enjoying exclusive luxuries such as special drinks in the air lounge on the A380, raining on the clouds and cheering on the football match. on TV. Enjoy a generous serving of sumptuous caviar, in a live broadcast. Another place where you can relax is the spacious seat of Emirates’ new Premium Economy Class.

Penelope Cruz interacts with the cabin crew in multiple languages, and the new TV spots are overseen and directed by two-time Oscar-winning Hollywood director Robert Stromberg.