Florence Poltier, Chalhoub Group’s head of sustainability initiatives, said the company has developed a strong sustainability strategy based on local and international programs that are relevant to retailers and distributors of luxury goods. The Sustainability Report 2021 has been an integral part of the Group’s identity since launch.

“As the UAE has committed to zero emissions by 2050, the company is committed to a global and local agenda,” Pulte added in an interview with CNN Economics.

He pointed out that the company had for the first time last year calculated the three objectives of carbon emissions and pledged to reduce its emissions by 50 percent in ten years and 30 percent in indirect emissions in the same period.

The group, which operates more than 650 stores in the Middle East and represents the world’s largest number of high-end brands in the high-end fashion industry, was founded 70 years ago in Damascus and is headquartered in Dubai. 1990.

Pulte talked about the company’s plans to support a circular economy to reduce waste, and explained that the group has several plans, including dedicating an area on the site.position shoes) to sell premium second-hand goods online, and a second venture with luxury home goods brand Tanagra allows customers to rent silverware, glassware and ceramics instead of buying.

Asked if buying a sustainable piece is expensive, he said, “Buying a sustainable or eco-friendly piece has real meaning beyond the purchase process, because it’s doing something that benefits the planet.”

“The price may be high, but it is important on the part of the customer and they are willing to pay more for sustainable and responsibly produced products,” he added.