Nothing yesterday launched its latest flagship smartphone Nothing (2) in the GCC region. The second generation of the smartphone was launched during an event held in Dubai, United Arab Emirates, marking a significant milestone in the company’s commitment to revolutionize technology and make it fun again.

The launch event brought together elements of functional aesthetics and symmetrical design into the brand Nothing. It also highlighted the innovations and advanced features of the newly launched Nothing (2) phone, which will help cement its position as an industry leader.

Akis Evangelidis, co-founder of Nothing, welcomed the attendees, which included media representatives, technology industry experts and enthusiasts, and took the stage to highlight the key features that set Nothing (2) apart from its competitors. Guests enjoyed truly immersive experiences, similar to the capabilities of the Nothing (2) phone. The event was also attended by His Excellency Omar Sultan Al Olama, Minister of Artificial Intelligence, Digital Economy and Remote Work Applications, who joined the Nothing co-founder on stage to highlight the country’s position as a hub for technology and innovation. in the region, and its role in accelerating growth and success stories.

Speaking on the occasion, Akis Evangelidis, co-founder of Nothing said: “The Middle East has always been an important market for us and with this launch we aim to strengthen Nothing’s presence in the region. We have a strong commitment to deliver innovation and excellence to users to enhance their smartphone experience and this launch demonstrates that we are bringing our commitment to the region. We have seen a lot of enthusiasm for our products in the GCC and we believe the new phone will have a strong resonance with the rest of the product range.

On the latest release, Ali added, “We have seen a lot of enthusiasm for the launch version which was released on July 15. The exclusive edition was widely appreciated by customers, with more than 350 people queuing up as early as 8am to collect it, and the stock sold out within the first hour of us opening the queues in Dubai.

The new Nothing (2) flagship phone has been carefully designed with a new Glyph interface on the back, encouraging users to minimize screen interaction by accessing important information at a glance. The phone comes with the updated Nothing OS 2.0, rooted in the app and designed to minimize distractions while providing a fast and smooth experience. It is powered by the state-of-the-art Snapdragon® 8+ Gen 1 mobile platform, enabling it to deliver a premium smartphone experience like no other. On the back, there is a powerful 50MP dual rear camera with advanced algorithms for photorealism.

Evangelidis added: “Once again I would like to express my sincere gratitude to all the participants, partners and media for being a part of this important event. Support and enthusiasm played an important role in making this launch a huge success.

Customers and brand lovers in the GCC can avail the new Nothing (2) mobile starting July 21.