The “Let’s Warm Their Winter” campaign surpassed its $ 10 million target and raised more than $ 11 million in donations to benefit more than 110,000 families in the Arab region and Africa. “Mohammed bin Rashid Al Maktoum Global Initiatives”, “Basic Needs Food Banks Within the Partnership Structure between the United Nations High Commissioner for Refugees” and the Al-Khair Foundation’s Leading International Organizations led by the “Regional Network”.
Hasan Suleiman, also known as (Abu Fella) YouTuber, participated in the live broadcast throughout the campaign, which began on January 7, and received a wide regional and global response as it surpassed the number of donors. 155,000 donors from 120 countries, and a total of $ 11,533,174 in material grants to help 110,531 families for their humanitarian contributions, with 3.8 million refugees in the region affected by the winter, storms and torrential rains. In addition to the millions of disadvantaged families in the Arab region and Africa, according to UNHCR figures.
Many newspapers and media channels praised the initiative, praising the role of the United Arab Emirates and its efforts in humanitarian and charitable causes, making the United Arab Emirates the capital of humanity and a source of hope that attracts every poor and needy. The support of the citizens and residents of the country, its people, through their quick contact, confirmed its original metal and the noble values it nurtured, and the campaign saw widespread contacts between celebrities and influencers in the community. The media, which has begun to interact with it from all over the world, affirms the true value of content creators and their influential role in humanitarian work.
Sarah Al Nuaimi, director of the office of “Mohammed bin Rashid Al Maktoum Global Initiatives”, confirmed that in less than two weeks, the overwhelming response to the campaign had strengthened the position of the United Arab Emirates. It has always been one of the leading countries in the world in identifying and implementing the means of humanitarian action through pioneering quality efforts.
For his part, Dr. is a founding member and chairman of the Regional Network of Food Banks. Moyes al-Shadi stressed that the success of the campaign underscores the importance of joint UAE-led joint efforts at the regional level. In collaboration with the United Nations, the most needy individuals and families in refugee and displacement camps in many parts of the world.
He said the network would oversee the distribution of assistance to eligible groups as food banks provide a variety of services such as feeding, dressing, treating and rehabilitating.
Abu Falah expressed his delight and pride at the results he achieved during a 12-day continuous broadcast that will help more than 110,000 refugees and displaced families during the winter.
He said: “We have proven that Arab youth have the potential to change the reality, at least for a brighter future. People are for the people. This sentence is not a metaphorical slogan. Did the deeds. ” It’s the biggest impact of this campaign, it’s the interest of the audience. “
Abu Falah added, “Social role depends on everyone’s participation, the importance of upholding human dignity and the importance of solidarity in support of those who are vulnerable. Each of us has a role to play and can make a positive impact. , Points out that it presents to society the human values most needed for our Arab region.
To achieve his desired goal, Abu Falah imprisoned himself in a glass room in Dubai Downtown, especially in the Burj Plaza area near the Burj Khalifa, the tallest man-made building in the world. From there, he aired the content of the effort. On his YouTube channel, 268 hours of live broadcasts, tents, venues and gatherings to help refugees from all over the world cope with the harsh winter conditions for refugees and those in need in Africa and Africa to recover their warmth.
Throughout the campaign, Burj Khalifa, the world’s tallest man-made building, celebrated the donations and contributions of donors, successfully collecting millions of sentences and facing harsh conditions in support of refugees and the poor in the Arab world and Africa. Of winter.
The attempt broke the Guinness World Record for the longest continuous live broadcast (video). The live broadcast, presented by “Abu Fella”, lasted 268 hours, 14 minutes and 20 seconds and ended on Tuesday night, the previous day, surpassing the previous record set for a live broadcast in China. The period between December 16 and 27, 2020 and lasted 259 hours, 46 minutes and 45 seconds.
The broadcast set a new record for the largest number of live views per second for a humanitarian campaign via “YouTube”, with 698,000 live viewers, signaling the high-level relevance of the “Let’s Warm Their Winter” initiative. With its lofty humanitarian goals, especially since the average viewing time of each person is four minutes, it is higher than the average average of video views on social media, and the total viewing time of all viewers exceeded 1.6 million hours.
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