DUBAI, United Arab Emirates (CNN) — The world’s most expensive license plate sold for 55 million dirhams ($15 million) at a charity auction in Dubai, a new world record price, according to UAE auctioneers.

“The Most Noble Number” Charity Auction organized by Mohammed Bin Rashid Al Maktoum Global Initiatives, in collaboration with Emirates Auctions, with the support of the Roads and Transport Authority and Emirates Telecommunications Group Company “Etisalat”. Humanitarian Work”, reached 50.45 million dirhams. It provides 50.45 million meals, revenue of four exclusive numbers for vehicle plates and five exclusive numbers for mobile phones. According to Emirates News Agency (WAM).

Funded and overseen by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai and Prime Minister of the United Arab Emirates, the campaign aims to distribute food to 30 countries to help vulnerable communities during the holy month of Ramadan. In four continents during Ramadan, according to the auction house, it organized the auction earlier this month.

In February 2008, at an auction organized by the same company, the “P7” plate broke the previous record of Syed Abdul Ghaffar Khouri, who bought a composite plate for 52.2 million dirhams ($14.2 million).

CNN contacted Guinness World Records to confirm the new record, but did not immediately receive a response.

Other license plates were sold for 2,950,000 dirhams ($800,000) and 140,000 dirhams ($38,000) at the auction held at the Four Seasons Hotel Jumeirah.