Emirates Telecommunications Group company “Etisalat Group” has signed an agreement with elGrocer Ltd on the basis of which it will seek to acquire 100% of elGrocer DMCC, support its digital aspirations, enhance its services and enhance its current capability. And future customer needs, and increasing synergies will guide the portfolio of its diversified and integrated services and products. The deal comes at a time when the United Arab Emirates is ranked as one of the top countries in the world in terms of percentage of smart device penetration, and it is rated as one of the most advanced countries in online shopping and e-commerce. Market in the Middle East and North Africa. El elGrocer in promoting the digital economy in the country. Speaking on the occasion, Khaled El-Khouly, CEO of Etisalat’s Consumer Affairs, said: “E-shopping has been successful in changing the perception of retail in recent years, which is a clear indication of the increasing number of customers that have been launched. Switch to online shopping. Considering Etisalat Group’s key role in accelerating digital transformation in the United Arab Emirates, we continue to work to provide new and innovative digital services to our customers. Therefore, this acquisition is in line with our strategy of enhancing consumers, enhancing engagement through our digital shopping platform and diversifying and integrating our business segment. ElGrocer’s strong presence in the United Arab Emirates enhances Etisalat’s service to customers in the country under the “Basmat” brand, including the ability to order food online and earn points at more than 7000 outlets across the country. For his part, ElGrocer’s CEO, Raed Hafez, said: “We are pleased to work with the Etisalat Group to provide us with the opportunity to accelerate our strategy using its digital capabilities, networks and pioneering and innovative services. We hope it will give us the full potential for promising future growth opportunities. ” For his part, Nader Amiri, Founder and COO of elGrocer, said: “We embarked on our journey at elGrocer with the aim of providing a new and unique shopping experience for our customers in the UAE, and we are proud of our achievements so far. Today, Etisalat Group’s innovative services and We are launching a new chapter that integrates what we have created with robust features, and we look forward to providing customers with the best experience and benefits that meet their needs and aspirations.In 2015, the elGrocer platform was launched as an online grocery marketplace across the UAE, with over 500 outlets of major retailers and specialty stores And meet over 120,000 products on a single site. Kia has strategic partnerships with global and local consumer goods companies.