Dubai, August 4, 2021 (WAM) – More than 1,200 international delegates will gather in Dubai from November 23 to 25, 2021 for the 12th World Trade Conference (12WCC).

The International Chamber of Commerce (ICC), the founding representative of more than 45 million companies and its World Federation (WCF), is organizing the 2021 edition of the World Chambers Congress in association with the Chamber of Commerce. And the Industry of Dubai (Dubai Chamber). The three-day event, entitled “Generation Next: Chambers 4.0”, will explore the role of chambers in reviving global trade and provide insight into how technology empowers today’s leaders to act.

Hamad Boumim, President and CEO of the Dubai Chamber and President of the ICC WCF, said: “This World Trade Organization (WTO) comes at a time when the world is emerging from an unprecedented global context – presenting new and current context and important opportunities for companies to be new role models in trade and commerce.

“I have no doubt that the 12th World Trade Conference will be an eye-opening and prosperous experience for all involved.

Chambers are important not only to add value to their members and business communities in the future, but also to help them achieve sustainable growth and enhance their competitiveness.

This high-level event brings together chamber leaders, their member organizations and representatives from organizations around the world to discuss and discuss the new challenges and opportunities that will emerge during the Govt-19 era.

12WCC aims to cater to the changing needs of business, industry and the respective members of their services.

Focusing on innovation, it explores how Congress is rethinking its priorities, developing new solutions to meet existing challenges, removing barriers to trade and promoting global prosperity. Other discussion topics are planned, including digital disruption and re-imagining the future of rooms. The Congress will also provide a variety of business-related activities in Dubai, including business fitting meetings, investment and business opportunities, site visits to the UAE Free Zones, and Expo 2020 tours.

The Dubai Expo 2020 will be an important part of the 12WCC experience as it allows Chamber delegates to access this highly anticipated mega event, take advantage of the Dubai Expo 2020 platform, expand their range and explore the possibilities for cross-border collaboration.

Another major attraction of the Congress is the Global Chamber of Commerce competition – the only award scheme that recognizes innovative projects undertaken by chambers.

This competition room helps to unleash innovations and promote pioneering solutions that positively affect business communities around the world.

The categories for this year’s competition are Best Recession Plan, Best Digital Plan, Best Climate Action Plan and Best Unusual Plan.

Translated by: Kihan Fassi.

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