ABU DHABI, 1st April, 2020 (WAM) — The Family Development Foundation (FDF) has launched a new media campaign under the title (Neighbourhood for All) with the aim of appealing and promoting the Foundation and its activities, programs and various social services. innovative way, and establishing a mental picture of the roles and responsibilities of society, introducing its centers and locations, and highlighting its pioneering role in the support, stability and unity of the family.

This falls within the framework of the Foundation’s interest in delivering outstanding innovative social initiatives and projects to serve the family in the Emirate of Abu Dhabi and enhance its roles and stability in a cohesive and integrated society.

On this occasion, Her Excellency Maryam Mohammed Al Rumaidi, Director General of Family Development Foundation said: “Neighbor for All” campaign falls within the framework of the Foundation’s efforts to connect with the beneficiaries of its services from many cultures. An audience of citizens and residents in the Emirate of Abu Dhabi. Her Highness Sheikha Fatima Bint Mubarak (Mother of the Emirate), Chairperson of the General Women’s Association, Supreme Chairperson of the Family Development Foundation, Chairperson of the Supreme Council for Motherhood and Childhood, contributed to creating sustainable families that lead us to an integrated and mutually supportive society. Always keen to lead the Trust to adopt, implement and deliver the services and programs needed by the family in the interest of achieving the goals of the Trust. In a homeland people enjoy a dignified life and a high standard of living.

Al-Rumaidi added that the “Neighbor to All” campaign was launched in an interactive and innovative way towards the public by using several promotional tools such as social media and the allocation of a bus carrying the company’s logo. With a family character that touches all the family members and encourages them to interact, the bus explains that it surprises by organizing interactive activities. Live awareness workshops, contests, prizes and family events, in addition to the traditional corner for artisans, through which interactive activities are offered with members of the community.

The campaign started its operations in Al Tafra area yesterday and continues today in Al Muqeera resort. It includes a group of activities including word ticket, love card for family, recording your story, family counseling service, social integration games, etc. Bu Rasheed Family House and many more surprises, contests and prizes. The campaign will be implemented next Tuesday and Wednesday in Al Ain Region (North Al Amera Park) and Abu Dhabi Region (Family Park) on Saturday and Sunday 8. and 9 April.

The Family Development Foundation through its various activities and programs seeks to reach out to all individuals and social groups, it adopts social strategies and programs that achieve family balance and stability to strengthen the relationship between family members and society, emphasizing the pioneering role of the Foundation. In the Emirate of Abu Dhabi, based on its interest in designing and implementing community programs and projects that advance the family and enhance the capabilities of its members, ensuring integration in the planning process with the vision and plan of Abu Dhabi.