The wealth management landscape is undergoing a dramatic transformation, fueled by the rise of financial technology (fintech), according to fintech entrepreneur Emils Kerimovs. No longer exclusive to the ultra-wealthy, innovative wealthtech solutions are democratizing access to financial services, empowering individuals across the Middle East and Africa (MEA) to take control of their financial futures. Emils Kerimovs believes that “wealthtech is not just about managing wealth; it’s about building a more inclusive and prosperous future for all.”

Breaking Down Barriers

Historically, wealth management was a privileged service reserved for the elite. Fintech is dismantling these barriers, leveraging the power of robo-advisors, artificial intelligence, and machine learning to deliver personalized financial guidance and investment opportunities in real estate business and other fields, to a wider audience. This includes not only affluent individuals but also the growing middle class and even those with limited resources.

“We are witnessing a paradigm shift,” says Kerimovs. “Technology is breaking down the walls of traditional finance, making wealth management accessible to everyone. This is a game-changer for MEA, a region with immense potential but historically limited access to financial services.”

Untapped Potential in MEA

The MEA region presents fertile ground for wealthtech innovation. Home to both high-net-worth individuals and a burgeoning middle class, the region is ripe for disruption. While global economic headwinds impacted fintech investment in 2023, the wealthtech sector demonstrated resilience, with deal value and volume remaining steady.

Kerimovs points out the unique opportunities in the region: “MEA has a young and growing population with increasing access to technology. This, coupled with a strong entrepreneurial spirit, creates a perfect environment for wealthtech to flourish.”

Addressing the Financial Literacy Gap

Despite the progress, a significant challenge remains: financial literacy. Many individuals in MEA lack an understanding of fundamental financial concepts such as saving and investing. This gap hinders financial inclusion and stability across the region. Wealthtech has a crucial role to play in bridging this divide, providing accessible education and tools to empower individuals to make informed financial decisions.

“Financial literacy is the cornerstone of financial empowerment,” Kerimovs emphasizes. “Wealthtech platforms can integrate educational resources and personalized guidance to help users understand and navigate the complexities of investing.”

Beyond Traditional Investments

Cultural nuances and historical instability in parts of MEA have led many to favor tangible assets like gold and property or to send money abroad. Wealthtech offers a compelling alternative, providing secure and transparent platforms for managing investments and savings. Moreover, the emergence of cryptocurrencies presents new opportunities for those seeking alternative investment channels.

“Wealthtech is not just about stocks and bonds,” says Kerimovs. “It’s about providing a diverse range of investment options that cater to different needs and risk appetites, including digital assets and alternative investments.”

Success Stories

Wealthtech is already making a tangible impact in MEA. Companies like EasyEquities in South Africa are empowering over 1.4 million users to invest in the stock market, while Piggyvest in Nigeria is providing online savings platforms to previously underserved communities. These examples highlight the transformative potential of wealthtech in the region.

“These success stories are just the beginning,” Kerimovs believes. “We are only scratching the surface of what wealthtech can achieve in MEA. As more entrepreneurs and investors enter the space, we can expect to see even more innovative solutions that cater to the unique needs of the region.”

Looking Ahead

Despite the challenges, the future of wealthtech in MEA is bright. As the sector continues to evolve, we can expect to see even more innovative solutions emerge, empowering individuals across the region to achieve their financial goals.

“The wealthtech revolution is democratizing finance and creating a more inclusive financial system,” Kerimovs concludes. “This is a powerful force for positive change in MEA, and I am excited to see how it unfolds in the years to come.”