“Al-Hadaba” Amr Diab has been appointed as Oppo's ambassador in the Middle East and Africa

The famous Guinness World Record holder and best-selling artist in the Middle East joins OPPO Middle East and Africa as the regional brand ambassador from January 2024.

Dubai United Arab Emirates: OPPO, a leading global technology brand, today announced the appointment of legendary artist Amr Diab as the OPPO ambassador for the Middle East and Africa region, ahead of the regional launch of the Reno11 series, a pioneering series focused on portrait photography capabilities.

Teaming up with music legend Amr Diab known as “The Plateau”, OPPO seeks to blend technological innovation with the magic of music. Thanks to its pioneering photographic technology, the Reno series has earned the title of “Portrait Expert”. Offers, and now users… can expect exceptional advances in portraiture with the new series, where each shot reflects a harmonious blend of artistic and musical inspiration.

Speaking on the occasion, Qi Zhuo, President of OPPO for the Middle East and Africa said: “When we were looking for an ambassador for our brand in the Middle East and Africa, Amr Diab was the right choice. He is a pioneer and a beloved artist. He has a real vision in his field, his art and Continuous success has always been the source of success.” An inspiration to its huge audience in the region, this collaboration reflects a combination of innovation, passion and the future, and the ambition to deliver an unparalleled experience to our users.”

For his part, Amr Diab said: “I am delighted to collaborate with OPPO, a brand that shares my vision of breaking down the barriers of innovation and excellence. Through this collaboration, we aim to provide users with exceptional experiences. The worlds of art and innovation.”

The Oppo Reno series includes a variety of versatile devices that enable users to capture their memories with professional photography capabilities. More than 100 million phones have been sold since their launch in 2019, and more than 2 million portraits are taken every day using Reno phones. The impressive numbers confirm the great faith users have in the capabilities of Oppo phones.

The collaboration between OPPO and Amr Diab goes beyond the partnership announcement and will include a series of projects to engage users throughout the year, be it exclusive events or digital engagements. The partnership will offer a fusion of technology, photography and music. Unforgettable experience for OPPO users.

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About OPPO

OPPO is a leading global brand in the smart devices industry. Since the launch of its first mobile phone “Smiley Face” in 2008, OPPO has been keen to strike the perfect balance between technological innovation and unique design as it offers a variety of products. The most popular of smart devices is the Smiley Face series. Find phones and Reno series phones. In addition to its flagship phones, Oppo offers its users an operating system ColorOS Integrated and web services like OPPO Cloud and OPPO+. OPPO is present in more than 60 countries and regions around the world, and has more than 40,000 employees who are committed to providing customers around the world with a better life.

About OPPO Middle East and Africa

Oppo entered the MENA market in 2015. Oppo currently has a physical presence in more than 13 markets in the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, UAE, Kuwait, Qatar, Oman, Kenya. Nigeria, South Africa and the Levant.

In an effort to strengthen its presence in the region and in line with its strategy of adapting its products to the needs of local markets, Oppo has worked to develop and improve its products based on the needs and feedback of the target audience in each region. It is always keen to customize its advertising campaigns according to the local culture and what is relevant to the young consumer group in each country. The company is always keen to work with local teams to get to know local customers better and deliver high quality services.