Art Jameel, which supports artists and creative communities, announced the selection of design team “Principles of Imagination” in the UAE, comprising architect and artist Noor Alwan and designer and artist Abdullah Buheji, for the first edition of “Jadaf Art”. Commissions: As part of the Dubai Culture and Arts Commission’s (Dubai Culture) Placescape project, the work will bear the title “I dreamed of a home for all”, as part of the strategy for art in public spaces in Dubai. .”

This multi-year initiative aims to transform the emirate into a global art gallery, open and accessible to all, whose exceptional and unique art experiences foster a sense of visual culture and innovation, helping to enrich the cultural and artistic scene. region, and support Dubai’s creative economy, culture» promoting creators and talents and coordinating with various organizations and actors in the arts sector to transform Dubai’s streets, neighborhoods, squares and public squares into tourism and cultural destinations with its art and installations. The works reflect the creative identity of the emirate, and Art Jameel participates in this strategy as a curator. Partner, in collaboration with “Art Dubai”, “Dashqil”, “Al Sergal” and “Aqas Center for Visual Arts”.

An open call

The selection of the international project jury for the proposal of the “Principles of Imagination” group came from an open call by “Dubai Culture” in February 2023 in collaboration with “Art Jameel” and about 100 artists and designers from all over the world. It was submitted on the United Arab Emirates. The jury for the first edition of “Jadaf Art Commissions: Placescape” included local and international art experts, architects and the director and chief curator of the High Line in New York, curator of the 59th Venice Biennale. Art 2022, Wael Al-Awar, Founder and Chief Architect of “YY” and Golden Lion Award Winner, UAE Representative at Venice Biennale of Architecture 2021, Amal Khalaf, Curator of Art Projects at “Serpentine” Exhibition, “Capitulate Gallery”, London Director of Programs and Nora Razian, Deputy Director and Head of Program Exhibitions “Art Jameel”.

3 propositions

The jury recognized three proposals for their creative originality and insight, with special recognition given to designer Carla Bass, multidisciplinary artist and designer Evan Collison, and art design duo Al Jumayri and Lena Younes.

In the fall of 2023, a large-scale and interactive work by the “Principles of Imagination” group titled “In Jadap, I Dreamed of a City Home for All” will be unveiled to the public. Waterfront” Art Park, adjacent to the Jameel Arts Center, represents an arena for adventure for all ages. Age inspires play and inspires imagination. The work draws inspiration from the wider Al Jadaf region, incorporating local architectural forms, animals and plants and innovative new forms. Paying homage to the history of the Al Jadaf area as a meeting place of cultures, the playground becomes a celebration of the diverse communities that have shaped Dubai, the historic significance of the marina and its role in enabling commerce and culture. exchange. The work “I dreamed of a city that is home to everyone” is designed as an imaginary space for collective dreams.

The Universality of Creativity

The “Imagination Principles” team said: “We are very excited to implement our vision for the playground, especially in the Al Jadaf area. We feel truly fortunate to be a part of such a city that brings people together, especially after seeing the growth of the area over the past few years. The team added, “Our concept seeks to create a space that encourages inclusion and creativity, an engaging and attractive space for people of all ages, that connects all segments of society from different segments.” We love the idea that instead of parents watching the same play equipment with their kids from a distance, teenagers play well, kids with different abilities explore play using their other senses, and adults can have fun. Relaxed, non-overbearing ways. There’s something for everyone, this concept is dear to our hearts and we can’t wait to see all its elements come to fruition, which we hope will be achieved.

Dubai ■ Emirates today

New location

The “Jadaf Art Commissions: Playscape” project presents a new space that will open its doors for four years in autumn 2023, designed by artists in Dubai, for creative enjoyment, imagination and play and suitable for all ages. This commissioned work is an excellent opportunity for artists, designers, architects and art groups residing in the UAE to present their proposals and design an outstanding, lively and interactive work of art for Jadaf Waterfront Art Park. The park in the United Arab Emirates was established by Dubai Holding in collaboration with Beautiful Art.

• The initiative aims to transform Dubai into an international art gallery that is open and accessible to all.

• Transforming Dubai’s streets, neighbourhoods, squares and public squares into tourist and cultural destinations.