Under the patronage of Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and President of the Presidential Court of the UAE, the second session of the World Media Congress 2023 begins today at the Abu Dhabi National Exhibition Centre.

Emirates News Agency, WAM and Capital Events Company, a subsidiary of ADNEC Group, are organizing the congress activities over the three days. The first morning of the event will begin with a keynote address by His Highness Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence.

A dedicated session with young influencers will discuss creating content to address climate challenges, in line with day one’s focus on environmental media in conjunction with preparations for hosting the COP28 conference. There will also be an international media discussion on educating audiences about climate change. And another session will discuss the important role that institutions play. Thinking and Commenting on Climate Action.

His Excellency Mohammed Jalal Al Raisi, Director General of Emirates News Agency, WAM and Chairman of the World Media Congress Supreme Organizing Committee, said: “We are proud to welcome this elite of decision makers, key institutions and thought leaders. , and innovators today at the World Media Congress, an event considered an essential global forum for the media industry.” The diverse motivations and skills of the participants drive the growth and development of the conference industry and highlight its tremendous potential to create transformative solutions and open new business horizons.

Elsewhere at the conference, the Innovation Platform hosts a panel discussion on the role of creators in digital marketing, while the Education Platform offers a series of interactive presentations on topics ranging from content evaluation, format adoption and the future of media. Technologies for content delivery, immersive technology, virtual production and co-production. The event will also include several workshops on sustainability and environmental media, the power of youth storytelling, subscription strategies, ChatGPT and other topics.

Humaid Matar Al Dhaheri, Managing Director and CEO of ADNEC Group, said: “The lively and fruitful discussions on the opening day demonstrate the power of the World Media Congress to enable key global companies and organizations to connect with thought leaders. Explore the latest trends and collaborate with the best emerging innovators and influencers to shape the future of the sector.” Global Media: As media plays a key role in the sustainable, knowledge-based economies of the future, ADNEC Group is proud to play its role in making Abu Dhabi a global hub for media creativity and its creators and its A supportive organization for companies that want to benefit from creative energy.

The number of exhibitors and brands participating in the current session of the World Media Congress has increased by 33%, reaching 257 brands compared to the first session of the Congress last year.

The number of participating countries also increased by 22% to reach 172 countries, with 31 countries participating for the first time in the current session. Also, the total area of ​​the exhibition increased by 78% and reached 32 thousand. square meters. The event attracts more than 13,500 attendees, 5,500 delegates and 200 CEOs from global media companies.
The current congress will include an event dedicated to major buyers in the media industry, with more than 400 major buyers from around the world expected to attend.

More than 77 speakers representing media leaders from 18 countries will participate in the conference sessions over the next three days. The Congress will include 36 keynote sessions and will address several key topics: environmental media and sustainability; Innovation and latest technologies in the poles, youth participation in the future of media and training and development in the field of media work.

The Congress will witness the participation of more than 24 start-ups and the hosting of 5 national level events, some of which will be held for the first time, the most prominent of which is the Innovation and Startup Platform. Companies own 36% of the companies. A second floor will be dedicated to training and education, which will include more than 30 training workshops, with up to 40 international trainers in each workshop, under the supervision of 25 experts and international organizations.

The third event, Future Media Labs, will host discussions from elite executives, policy makers and business people from around the world in six closed sessions.

The fourth feature will be dedicated to influencer innovation through a creative platform for content developers that will allow them to connect, collaborate and share their experiences and goals with emerging influencers through 21 conversation sessions and 19 speaker participation.

The fifth platform will feature 4 new media sessions and roundtable discussions with the participation of 32 experts and speakers, which will examine the sector’s challenges and opportunities in the presence of innovators and decision-makers from various media sectors around the world. .

Integrated and in-depth coverage of the World Media Congress will be distributed around the world by attracting around 800 media professionals from 58 countries, an 8% increase over last year.