If you have an established business, or if you just started with a new brand, you might love to grab more customers just by making videos. You can convert hours of footage into exciting videos for your friends and family and of course for your followers and target audience as well. Digital marketing is here to stay and all you need is to post proficient yet enticing content for your leads to transform them into customers. For that, it’s necessary to discover easy-to-use video editing software, a desire for experimentation and creation, aesthetics, some basic skills, and you’ll be able to make great videos right away.

Start the Video Editing Process

Don’t be confused, too excited, or overwhelmed – know where to start! Each project is a little different, but follow five basic steps to stay focused and maintain the logical structure of your project – Preview media, plan projects, create rough cuts, improve editing, and finally export the finished movie. You can create stunning videos using this right online video editor.

1. Preview

Check the media and choose the one you want to use effectively. Excluding unwanted content can save you time importing materials into your project, but don’t immediately discard the clips you don’t like. Good video editing software can save a lot of things that look hopeless. Great programs have image stabilization and powerful color correction tools that can correct erratic videos with improper colors and exposures.

2. Plan

Every great video tells a story of the beginning, the middle, and the end. Make a plan – Decide on the story you want to tell and keep it in mind when editing. Imagine what your finished video will look like and follow your plans to make it happen. Find out how to keep your text and transitions consistent. Take notes so you don’t forget anything. A good plan can help you solve or avoid many problems!

3. Create rough cuts

Start following your plan. Arrange the video clips in the correct order and feel how each clip is combined. If something isn’t working as expected, now is the time to change it. It’s easier to add too much and retrieve it later than to try to add it when it’s used too little.

 4. Add effects

• Edit using a professional video editor – When you’re happy with the rough sequence, you can start with the details. Trim the clips as you wish and select the appropriate transitions that are consistent between the clips. Most transitions are straight cuts and need to be dissolved to move between scenes or segments. Be cautious, as too many flashy transitions can distract the viewer.
• Use Transitions – Once you’ve got the flow you want, add effects, titles, music, and other details. Keep in mind that all of this needs to help the story to improve the points you’re trying to create in the scene or throughout the video. You can slow down the footage to emphasize spectacular action or change the color to emphasize different moods. Choose carefully and be creative!

5. Final delivery

The final step, called rendering or exporting, delivers the video to your audience. You must post on social media and YouTube if you want to stream and connect with a larger audience base. Each type of delivery has different requirements, and most editing programs have templates to make this easier. Look for a video editor that offers a wide range of popular professional rendering formats for all possible purposes, as well as numerous built-in templates for specific purposes. Once decided, the software will start rendering the video with just a few clicks. Once that’s done, you’ll have a new video to share.

Create Well-Edited Videos

These are the basic steps for video editing. Now you can start creating your amazing video. There are many things involved in the video production process and you must know how to streamline this process. Once you’ve captured all your footage, convert all those single shots to video.

Perhaps the most important and tedious workflow in the video production process is the editing phase, which can be horrifying. Here, all the footage is skillfully edited together and hopefully turned into a viewable and perhaps viral one. Follow these important steps.

1. Select a good video-making software – There are many video editing platforms to choose from. A quick Google search will give you advice on which platforms offer what benefits, which software is the easiest to use, and how to maximize its potential. Organize your video clips for the simplest editing workflow
2. Organize your footage – Once you’ve imported the video clips and saved them safely on your device, it’s time to organize them. Create a folder for your project using all the subfolders of the raw, unedited files you just transferred. Remember to name the file so that you can identify the sequence you are creating. This is also useful for removing unwanted takes. Keep only the best version of each shot and save time trimming the lines. Trim each clip, leaving only the actions you want to include in the final cut.
3. Don’t ignore audio – Some argue that sound is the most important part of video editing. Every great video has background music. Awkward pauses shouldn’t be built into small screen projects unless they’re meant to build suspense. Use royalty-free background music to avoid copyright issues.
4. Tell a story with B-Rolls – It’s an important part of the final cut as it adds context to the video. It supports transitions between shots, like angle transitions and scene changes, and it adds a professional touch to your project.
5. Add relevant captions and subtitles required – Accessibility is important for any video. Not all members of the audience can listen to the sound. This can be a tedious process when manually transcribing audio, but good software allows you to automatically create captions and subtitles using powerful artificial intelligence (AI). You can create subtitles in a variety of file formats that you can easily import into your video software for easy access.
6. Render animations correctly – If you want to use animation in your video, you need to render it properly for export. You can export your animations in a variety of video formats, so research the video formats you need for your platform of choice. Regardless of the platform used to create the animation, you simply have to follow specific steps to render the animation and export it to video.
7. Select the correct video export settings – Video export settings will help you conveniently export your videos to share them with the world. Each video editing software platform has its export method, and its video export settings. You can create quality videos and share it on instagram.

Conclusion

Editing is the most important process in making a video. You must never underestimate the details when assembling the final cut. Pay attention to the elements, sound, visuals, trends, and what works. Use automated software to relieve stress from time-consuming processes such as creating subtitles and captions. Free up more time, be creative with footage, and streamline your workflow today.